How Gen Z Is the Next Frontier for Retailers

Millennials are everywhere. They’re even the focus of many retail outlets across the country, from department stores to fast-fashion brands. But what about Generation Z? While many retailers have their sights set on millennials, we think that investing in Gen Z is more fruitful for long-term growth. Gen Zers are now between the ages of 18 and 26, making them one of the most researched generations to date. With so much information out there, you may be asking yourself: What do we know about Gen Z, and how can they help my business? In this blog post, I’ll answer those questions and give you insight into why Gen Z could be your next frontier for growth as a retailer – plus some tips on how you can get started!

What You Should Know about Gen Z

Let’s start with the basics: Gen Z is the next generation after millennials. They’re a product of the “internet generation” and have had access to technology their entire lives, making them extremely tech-savvy.

When it comes to Gen Z shoppers, they value convenience at a whole new level. They are always connected through their mobile devices and want products that are easily accessible, like same-day delivery. Gen Zers want to use technology to save time, which is one reason why we’ve seen a rise in cashless payment methods like Apple Pay and Venmo. Gen Z also places a lot of value in experiences, like trying new fitness classes or festivals. They don’t just want to spend on necessities, but rather on activities that will make their lives easier.

Gen Zers’ Views on Shopping

When it comes to Gen Z, they’re all about convenience. With online shopping becoming more and more popular, Gen Zers prefer to shop online with mobile devices as opposed to desktop computers. They also make purchases much faster than other generations, with 80% making their purchases within five minutes. When it comes to social media, this generation is looking for more than just a sales pitch. Instead, Gen Zers want to be able to learn about products and get inspiration for how to incorporate them into their lives. This could mean seeing how a product could be worn or used – or even watching videos of how to properly use the product in real life.

4 Steps to Make Gen Zers Your Next Frontier for Growth

We’ve now explored why Gen Z is the next frontier for retailers, as well as how to appeal to this generation. But how do you make Gen Zers your next frontier for growth? Here are a few tips! Invest in tech to stay on top of trends. - With Gen Z, it’s all about convenience. Make sure your website is mobile-friendly and has an easy checkout process. Plus, make sure you’re investing in the latest technology to stay ahead of the trends. Use social media to create a unique, personal experience for your customers. - Look at brands like Under Armour or Glossier, which have created a very specific voice on Instagram by making their feeds look like lifestyle magazines. Gen Z craves a personalized experience, so make sure you’re incorporating everything you can on social media to draw in these customers. Make sure you know your customer’s preferences. - While Gen Z is all about convenience, not all Gen Zers are the same. Some may want to shop online, while others may want to go into a store. Some may prefer a quick shopping experience, while others may want to be able to try on products in the store. Make sure you’re collecting data on how your customers shop.

Conclusion

The next frontier for retailers is to focus on Gen Z. This next generation of shoppers is not only looking for convenience, but also a personalized experience that engages every part of their lives, including social media. By investing in technology, social media, and a competitive online shopping experience, retailers can make Gen Z their next frontier for growth.